AugRay

AugRay is an extended reality (XR) platform provider that empowers businesses and consumers with immersive AR, VR, and MR experiences through smartphones, tablets, wearables and web interfaces. AugRay’s technology blends physical and digital environments to deliver visual, interactive, emotional, and educational experiences that transform how information is consumed and interactions happen.
The platform supports a range of solutions tailored for business functions including sales, marketing, training, collaboration, and customer engagement. Its products such as OneXR, AR Commerce, TaDa Time, Clap Zap, and iBot enable immersive product visualization, virtual try-ons, gamified user engagement, and AI-driven interactions that boost conversions, dwell time, and brand recall.
AugRay uses AR to augment real-world views with digital content in applications like retail visualization, e-commerce product previews, interactive marketing campaigns, virtual facility tours, and customer engagement games. Its VR and MR capabilities further enable immersive training, simulation, and collaboration across industries such as automotive, manufacturing, pharma, real estate, education, and entertainment.
With roots dating back to 2014, AugRay’s vision is to make immersive XR experiences accessible across devices and empower brands to create richer, more meaningful interactions with their audiences. Its solutions help businesses reduce buying cycles, improve operational efficiency, and elevate consumer experiences using next-generation AR and XR technologies.